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| gross rating point ： ウィキペディア英語版 |
gross rating point
In advertising, a Gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than, 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕〔American Marketing Association Dictionary. http://www.marketingpower.com/_layouts/Dictionary.aspx. Retrieved 2013-2-11. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing (Common Language in Marketing Project ).〕
GRPs are used predominantly as a measure of media with high ''potential'' exposures or impressions.
==Purpose==
The purpose of the GRP metric is to measure impressions in relation to the number of people in the target for an advertising campaign.〔 GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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